a supporting channel for cross-media campaigns. It can serve as an announcement of the coming postal delivery of direct mail or a reminder to log in to the website PURL.
personalized direct mail that aims to attract customer attention through the use of original, creative form and content. It contains a PURL address and it is a key element of cross-media campaigns.
personalized e-mail is a medium to support multi-channel campaigns that contains an individual offer for the customer or a reminder to log in to a personalized page PURL.
it is an innovative channel in communication with the consumer. Transmission of video in the form of animation or film containing personalized information for a particular customer. The purpose of the video may be: invitation to contact, promotion of a new product. You can watch it on the personalized website PURL
personalized website containing customer’s name and surname in its address. Access to the site is granted only after providing an individual password sent via direct mail